MICHAEL ‘RORY’ MCCRACKEN
An experienced WordPress expert & multimedia designer
& Founder of Wild Glow
When it comes to design and development, I’m a jack of all trades. I taught myself graphic and web design in high school, learned WordPress and web development during college, and then launched a successful freelance career that’s lasted over 15 years.
During that time, I’ve helped 80+ clients launch powerful WordPress websites to start and expand their businesses, increasing engagement and bringing in sales. I offer a powerful multimedia skillset coupled with excellent customer service skills. It’s no wonder my clients are so happy with my work!
I’ve been a fan of WordPress since the first custom site I built with it in 2008. From custom theme development, to powerful features like e-commerce and membership, to maintenance, troubleshooting, hosting, and much more, I’m ready to tackle any creative challenge.
Sharpened by technology and innovation
In 2020, I joined the learning and documentation team of an exciting robotics startup, which became Walmart Advanced Systems & Robotics.
During this time, I further sharpened my design skills as a Senior Technical Illustrator, producing high quality technical documents and installation work instructions with 3D renders and animation, as well as interactive training projects, photography, video production and editing. I even got to spearhead a few projects in augmented and virtual reality!
It was an exciting opportunity to help launch an innovative new technology at scale, and explore another end of the creative spectrum. I found ways to increase efficiency within our design team, developed exciting new forms of interactive content, and managed several training projects to support teams across the organization.
5+ years of this work ignited a passion in me for education and training content, which brought me back to web design when ASR was restructured in 2025.
Ready to spark your Wild Glow
In 2025 I founded Wild Glow, to reignite and expand my design work into something bigger, better and more impactful than ever before.
My mission is to help you succeed in business. At Wild Glow, I help entrepreneurs launch and expand their businesses with a memorable and performant web presence, tailored to their goals. As our world evolves, I hope to make the web a greener and more beautiful place, with a new emphasis on green web design and hosting, and beautiful websites optimized for performance and success.
My long term goal with Wild Glow is to develop an educational platform to teach the very skills I use, to empower an even wider audience to build their own brands and develop their skills online. While also helping clients launch their own online courses and share their knowledge. It’s all about helping people share that special something they bring to the table.
I’m open to new projects and eager to chat with new clients. Ready to get started? Let’s chat today!
Inspired by the beauty of our world
Outside of work, I’m an avid traveler and photographer and I love to explore. My early passions for art, ancient history, philosophy and technology are what led me on a path towards the design field from a young age. Since then, creativity has become an obsession and I never get tired of learning.
Here’s me having my mind blown sky diving in 2021 (with a touch of Photoshop fun). I’ve climbed the Sydney Harbor Bridge in Australia, hiked up waterfalls and volcanoes in New Zealand, backpacked through the ruins of Cambodia and even filmed a mini-documentary in Thailand. More recently I hiked to the top of Arthur’s Seat in Scotland, sailed across Loch Ness, and explored Andalusian Spain all the way to the Alhambra in Granada.
I believe in making the most of this life, experiencing what the world has to offer, but also finding ways I can give back. Throughout my design career I’ve helped numerous non-profits to expand their efforts, while helping dozens of entrepreneurs start and grow their businesses. I believe each one of us has the power to make the world a better and more beautiful place. That’s what Wild Glow is all about.
Excited to work together? Let’s chat!
Multimedia Skills
Graphics, Branding & Print Design
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.), Figma, Canva
- UI (User Interface) and UX (User Experience) Design
- Branding & Identity Design
- Print Design, Brochures, Business Cards, Advertisements, etc.
- Digital Art & Photomanipulation
- Graphics & Illustrations
Web Design & Development
- HTML, CSS, PHP, JavaScript, Liquid
- WordPress, Shopify, Squarespace, Wix & More
- WooCommerce, MemberMouse, Events Calendar, Divi, Thesis
- SEO, Email & Social Marketing, Analytics
- Web Hosting, Database & Server Management, Security
Photography & Video Production/Editing
- Cameras and Video Equipment (DSLR, GoPro, Video Cameras, etc.)
- Adobe Creative Suite (Photoshop, Lightroom Bridge, Premiere, After Effects, Media Encoder etc.)
- Photo Editing and Photomanipulation
- OBS, Livestreaming, Zoom
- Light and Sound Equipment
3D & Interactive Media Design
- Unreal Engine, Unity, 3DS Max, Blender, Solidworks, Creo, Windchill
- 3D Animation, Rendering, Game Design, App Design
- Technical Illustration, Documentation & Training Content
- AR/VR (Augmented and Virtual Reality) Design
