My client Christina Carima of Carima Law was interested in optimizing her website for speed and SEO. Her website was built on Divi, and was taking up to 6 seconds to load. She was getting organic traffic, but much of it was for the wrong services that she no longer offered. I saw an opportunity to improve the website experience, and increase organic traffic for relevant services.
Case Study · Carima Law
Carima Law: Faster and More Targeted
My optimization work on Carima Law reduced loading times by 80%, increased engagement by 42%, and refocused the site’s content on the clients relevant services and location.
42%more interactions over 3 months
80%faster load time5.91s → 1.19s
73%lower page size3.0mb → 824kb
01 — The challenge
02 — The approach
I optimized the website heavily, simplifying the custom theme, optimizing images and files, implementing CDN, caching, and minification, deferring and reducing scripts, improving the mobile experience, and making contact information and CTAs more clear. I also updated the Google Business Profile and website’s content to focus on specific services and target locations, adding location-specific content, business schema, FAQs and more.
03 — The results
Engagement increased by 42% over 3 months
The website now loads 80% faster, is more optimized for conversions, has helpful new content, and receives more targeted organic traffic for the correct services and locations the client wanted to focus on.
Per the client’s Google Business Profile report, interactions increased by 42% in the months following the optimization work. Search Console shows the site being served for more relevant searches than before.
I have very limited experience or knowledge when it comes to websites, advertising, or marketing, but Mike excels in these areas. Whenever I need changes made to my website, have questions, or need help with marketing, I reach out to him. He is incredibly helpful.
Christine Carima, Esq.Carima LawThe work
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